Google AdSense Profit Trends

January has to be about the worst month for any kind of business, except weight loss. Building a Google AdSense business is no exception to this rule. I was shocked when my AdSense revenues went from several dollars per day to just pennies per day in the first couple of weeks in January. I was getting pretty worried about it until I started to think about the logic behind it:
AdSense and AdWords revenue is generated from companies advertising their products through Google and consumers clicking on those ads.

From a company's advertising perspective, most of their sales are made in November and December. Those are the months that make or break their profits for the year, and those are the months that the majority of their advertising budget is spent. January is one of the worst months of the year for sales, which logically would result in the companies spending much less on advertising.

Google charges for and displays ads based on the highest paying and highest quality ads given the best exposure. With the month of January having much fewer companies spending money on advertising, lesser quality and lesser paying ads are displayed. This pretty much guarantees much lower paychecks for those who make money from AdSense on their websites.
From a consumer's point of view, what entices them to click on an AdSense ad is the product of the ad being something they are looking for, and the ad being high quality advertising, thus enticing them to take a closer look.

The problem with January is that consumers, as a whole, are not in a buying mood. Most of their money was spent in November and December, leaving them with empty pockets for the month of January. With this in mind, even the high quality and alluring ads are not as likely to be clicked on, as the products are not something the consumers are looking for at that time. This, combined with less competition amongst the advertisers bringing lesser quality ads, results in a much lower click through rate on the ads displayed on Google AdSense websites.

I was happy to see my AdSense profits rising back to their normal levels by the middle of January. By the end of the month, I just barely passed the hundred dollar mark, guaranteeing me a cheque in January. All in all, I have found that an online business is still subject to the same trends a brick and mortar business experiences. In the end, the business owner who plays the game best rises to the top, and will succeed in spite of up and down business trends.

I plan on building one of the businesses that survives the trends and succeeds where others fail. I guess time will tell if I achieve my goals. I will keep you posted. For now, I need to work on building up my website on Baby Prams Strollers. According to Google's Keyword tool, that exact phrase has 246,000 exact phrase searches every month. If that is true, this domain is my best find yet in building an online business. Wish me luck! If you need something to run your business with, check out these Pink Laptops.

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